BUYER PERSONA AND UNIQUE SELLING POINT

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. -Wikipedia

To break it down, I'll go easy on the big words and plenty talks.

Online Marketing is the putting process of putting your business front and centre along the journey your customer takes. Going digital is fundamental to businesses' success in today's modern era of marketing. Promoting brands, products, and services online through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board.

There are three types of Media in Online Marketing

1. Paid Media: Makes up everything that you pay for, e.g. Google adwords, Facebook paid ads, etc.
2. Owned Media: channels like your website, list of customers you send emails to, blog with an active readership.
3. Earned Media: world of organic press, your social media accounts & mentions on other blogs.

Digital Marketing Strategy

There are 3 major DM strategies, which are;

1. Business Strategy: Identify the mission statement, objectives, value proposition and elevator pitch.
2. Customer Strategy: Reach the correct audience, understand the audience and where to find them.
3. Marketing Strategy: should consist of many individual plans, each tailored to one goal for a specific audience.

The first step to take as an entrepreneur trying to develop an online market place is to Create a Buyer Persona & Identify your Unique Selling Point.

  

Ask yourself these questions

Who exactly are your customers and what problem are you solving for them?

How will your product or service succeed in the marketplace where others may have failed?

If you don't have clear answers to these questions, you may struggle to market your business or even get it off the ground.

To get more insight on the above, watch this clip from the Tim Ferriss course, "The 4 Hour Life"  in it, you'll hear from Noah Kagan, the Founder and 'Chief Sumo' of AppSUmo and Tim as they discuss online business ideas and how to start an online business.

Ferriss shares never-before-discussed tactics related to The 4-Hour Workweek, The 4-Hour Body, and his brand-new book, The 4-Hour Chef. From accelerated learning to investing, the spectrum is broad, and the actionable takeaways are dense.