Digital Marketing

DEFINITIONS AND TERMINOLOGIES 1.  Call to action: In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today" 2.  Bounce rate: The percentage of visitors who arrived at your site but left after visiting only one page. 3. Click through rate: The proportion of visitors to a web page who follow a hypertext link to a particular site. i.e. amount of clicks you receive in relation to the amount of impressions. 4. Abandonment: When a user does not complete the goal you set for them. 5. Ad Impression: An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. Each time an ad is fetched, it is counted as one impression. i.e. each time your advertisement is displayed to a user. 6. F...

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. -Wikipedia To break it down, I'll go easy on the big words and plenty talks. Online Marketing is the putting process of putting your business front and centre along the journey your customer takes. Going digital is fundamental to businesses' success in today's modern era of marketing. Promoting brands, products, and services online through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board. There are three types of Media in Online Marketing Paid Media : Makes up everything that you pay for, e.g. Google adwords, Facebook paid ads, etc. Owned Media : channels like your website, list of customers you send emails to, blog with an active readership. Earned Media : world of organic press, your social media accounts ...