Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. -Wikipedia To break it down, I'll go easy on the big words and plenty talks. Online Marketing is the putting process of putting your business front and centre along the journey your customer takes. Going digital is fundamental to businesses' success in today's modern era of marketing. Promoting brands, products, and services online through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board. There are three types of Media in Online Marketing Paid Media : Makes up everything that you pay for, e.g. Google adwords, Facebook paid ads, etc. Owned Media : channels like your website, list of customers you send emails to, blog with an active readership. Earned Media : world of organic press, your social media accounts ...